A few weeks ago I bought a book that in my opinion is like a small guide for anyone who wants to know more about the fashion, especially about how the branding experts turned clothes into objects of desire. The book is taking its readers though the history of fashion, bringing attention to names like Frederick Worth, Paul Poiret and women fashion icon Gabrielle ‘Coco’ Chanel. The text is full of anecdotes from designer’s lives, for example why Rene Lacoste chose a crocodile as his sign. These stories make the book very interesting and in places very funny.
‘Fashion Brands’ is full of first-hand interviews with important people from the fashion industry, which makes it a great source of knowledge, especially from a marketing perspective. Great language, quick reading and everything you need to know at the begging of your career in fashion makes it an important book on your reading list.
There will be more from this book in the next post, so continue to read if you’re still not convince.
Foto. Mark Tungate
Source: http://www.londonspeakerbureau.co.uk
